The Meta Platforms Inc on Friday launched its service in the US, where Facebook and Instagram users can pay for verification in the same way as Elon Musk who owns Twitter.
The Meta Verified service will give users a blue badge after they verify their account using a government ID and will cost $11.99 a month on the website or the $ 14.99 per month on Apple’s iOS system and Google-owned Android, Meta said in a statement.
The service, which Meta said was being tested in February, follows in the footsteps of Snap Inc-ownedSnapchat as well as mobile app Telegram and marks the latest attempt by a social media company to diversify its revenue from advertising.
After the $44 billion purchase by Musk last year, Twitter announced its Blue subscription service that allows people to pay the blue check that was previously limited to verified accounts of politicians, journalists and other public figures.
The launch of Twitter Blue in November led to an increase in the number of users using celebrities and brands on the platform, which prompted the company to stop the service and return to different colored checks for individuals, companies and nations.
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