OpenAI, the creator of the buzzy chatbot ChatGPT, will provide tools to give users more control over the generative AI system, while improving models for general and specialized applications, its CEO Sam Altman said on Thursday.
Speaking to investors at a Morgan Stanley conference, Altman said the AI company will focus on building a platform to sell APIs to others and create virtual apps like ChatGPT.
Since its launch in November, the popularity of ChatGPT has increased because traffic on the site exceeded 1 billion visits, from 616 million in January, according to Similarweb estimates. OpenAI has released a subscription version of ChatGPT where users can pay $20 a month for more reliable services.
The Microsoft support company is working with business customers to train its models in specific areas and effectively reduce risks, problems when the AI confidently gives an incorrect answer, according to Altman.
Management consulting firm Bain & Company has entered into a global service partnership with OpenAI, enabling Bain to apply AI to its clients.
Businesses that work with OpenAI can use their data and make a copy of the model to reduce data security concerns. Coca-Cola, for example, is working with OpenAI and Bain to use OpenAI’s ChatGPT and DALL-E platforms to create personalized ad copy, images, and messages.
Altman, a businessman and entrepreneur, said that investors should value the company as a company that achieves the goal of universal artificial intelligence.
Individuals should also have more control over how the AI works, Altman added. The company said last month it was developing an upgrade to its chatbot that users could customize to address concerns about bias in artificial intelligence.
“We will introduce more features soon to give users more control over the system to behave in this way or that way.”
Altman acknowledges that AI systems cannot achieve 100% accuracy, and he said that he hopes applications involving AI doctors and AI lawyers will soon appear on people’s phones.
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