Apple supports the origin of new music

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Apple supports the origin of new music

Apple Inc is backing a music startup launched by one of its former managers.

The company, called Gamma, is the brainchild of former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef. It sets itself up as a representative of the standard database.

“The artists who are shaping today’s culture not only create music, but also videos, movies, podcasts, fashion, and more,” Jackson said in a statement Wednesday. . “They don’t have to jump into a lot of hoops to get their point across.

Gamma said it will support the creation of content – whether music, video or podcasts, and provide audio and video distribution through Vydia, a company acquired in December 2022.

Early projects will include working with Snoop Dogg and his Death Row roster, Rick Ross, and Naomi Campbell, Gamma said. It is also planned to work with Todd Boehly’s Eldridge, whose investments include the Los Angeles Dodgers, a major supporter.

The independent house A24 is among the start-up companies. Gamma declined to comment on a published report that it could raise as much as $1 billion in capital.


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