Mercedes-Benz said on Wednesday that it is working with Google on navigation and that it will offer “super-computer performance” in each car with automatic driving devices as it tries to compete with Tesla and China’s new .
New and older vehicles are racing to adapt the software-based features pioneered by Tesla, which can update vehicle performance, battery conditions, and more. and self-driving cars.
The German company agreed to share profits with the semiconductor company Nvidia Corp, its partner on the hardware since 2020, to reduce the high cost of buying high-end semiconductors, CEO Ola said. Kaellenius on Wednesday.
“You only pay for a chip that has a lot of support, and then you think about how to maximize revenue together,” he said, noting that the low sunk value even if the driver does not turn on all the features allowed by the chip.
But only customers who pay for an additional package will have cars equipped with Lidar sensor technology and other tools for cars. “Level 3” automation, which has a higher exchange rate, Kaellenius said.
Self-driving car maker Luminar Technologies Inc, in which Mercedes owns a small stake, said on Wednesday it had struck a multibillion-dollar deal with the automaker. to install its machines on the width of its cars in the middle of the decade, sent. Luminar share on 25%.
Mercedes’ announcements on the day of the program update in Sunnyvale, California, explained the strategy behind a process that has been going on for several years at the car company to move away from a system that installs software from many sellers in managing the content of its programs and bringing in partners.
It generated more than one billion euros ($1.06 billion) from software revenue in 2022 and expects the number to top one billion in 2030 after announcing its MB.OS operating system. system from the middle of the decade.
It’s a more conservative estimate as a percentage of total revenue than others such as Stellantis and General Motors have provided.
“We take a prudent approach because no one knows how big the gold plate can be in this situation,” said Kaellenius.
Mercedes says that the collaboration with Google will allow it to offer mobility information and automatic recycling in its cars.
Drivers will also be able to watch YouTube on the car’s entertainment system when the car is parked or in Level 3 autonomous driving mode, where the driver can take their eyes off the wheel on certain roads if they can regain control if needed. .
Other automakers such as General Motors, Renault, Nissan and Ford have all installed Google’s suite of services in their vehicles, offering features such as Google Maps, Google Assistant and other requests.
All cars on Mercedes’ upcoming flagship model will also have so-called hyperscreens that extend across the plane of the car, the company said Wednesday.
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