Apple’s Chinese contract manufacturer develops the AR device

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Apple’s Chinese contract manufacturer develops the AR device

SHANGHAI:

Apple’s subsidiary Luxshare Precision Industry Co Ltd will help develop the long-awaited augmented reality (AR) device, Nikkei Asia reported on Thursday.

Luxshare has taken over the AR development division in Shanghai, formerly owned by Taiwan’s Pegatron, which previously helped Apple develop the device, the report said, citing people familiar with the matter.

Foxconn in Taiwan is also helping the project, Nikkei said, and Apple has enlisted two of its most important companies, Taiwan Semiconductor Manufacturing Co and Sony, to develop micro OLED displays for the device.

The iPhone maker, Luxshare Precision, Foxconn, TSMC and Sony did not immediately respond to Reuters’ request for comment.

The Apple headset is set to cost around $3,000 and will be released in the spring of this year. Bloomberg reported first.

The company hopes to lower the price for the second generation of the device, Nikkei said.

The device will compete with the likes of Meta Platforms’ Quest Pro virtual and mixed-reality headsets it was released at the end of last year to $1,500.

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